What Are Local Map Listings, And How Can They Help My Business?

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What Are Local Map Listings, And How Can They Help My Business?

Local Map Listings are very important ways for your company and potential customers to connect.  Potential customers use these sites to obtain information on products, services, and driving directions. For example, when you’re searching for a local service like saying air conditioning service, you’ll type into something like this: “HVAC Central Halifax” into a search engine like 411 Smart Search Halifax. At the top of the page, below the search box and above the usual results, you’ll see pictures with business listings right beside it. Market research has shown that users will click these links first, so your goal is to get up in this box at the top of the search engine rankings.

How Do You Begin?

First, you need to sign up to get listed. Don’t let the idea behind internet marketing scare you. Here I’ll explain how to get listed with Smart Search Halifax, it’s quick, easy and you’ll start to reap the benefits immediately. Get the following details ready: Your physical business address (number, street, city, state and zip code), and business telephone number. It’s also good to add your email address and website URL (if you don’t have these don’t worry, you can make do with just your physical address). Also, you’ll need to have ready a small description of the products and services you provide. This is what searchers will see when they look at your listing, so make sure every bit of information is correct.  Once you’ve filled in this form, Smart Search Halifax will need to verify your information by either calling your business to verify it’s your business or mailing you an authentication pin and you input this pin online. Once you’ve been verified, you will need a good picture (I recommend a HD picture) of your business that catches your potential customer’s attention and voila, your map listing is completed!

Now that you’ve been listed, review your listing and make it appealing. This is where you have to do some internet marketing if you want to record maximum results: supply information about your prices, products, and services. Give clear driving directions. To customers who have patronized your business, ask them to leave positive feedback.

Do these and see your business rank get more visibility, leads and ultimately sales.

To remain visible in this 21stcentury you have to build your online business reputation and a local map listing is a proven way to expand your current customer base, with minimal/no money involved.

Donald Phillips

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