The ins and outs of a SEO consultant

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The ins and outs of a SEO consultant

A SEO consultant (otherwise known as a search engine optimisation consultant) is a professional who is able to help businesses with their websites. More specifically, they are able to help with increasing the visibility and awareness of that site. Usually, these professionals work as part of a team of consultants which make up a SEO consultant agency. As experts in their field, they have the knowledge and experience required to analyse and review sites to decipher the health of that site as well as its traffic and links (incoming and outgoing). Once an analysis has occurred, the job of a SEO consultant is then to increase the amount of traffic going to that site. This is done by increasing the chances that the website will show up in search engine results. Search engines are companies such as Google, Yahoo, and Bing who offer websites that are used to search for answers to queries. Millions of people around the world use these engines to find local businesses, to find the answer to questions they don’t know, to look up movie times and so much more. Using search engines is now the predominant method to finding out information, beating older information seeking tools such as Yellow pages and encyclopedias. Because of this, it is imperative to get an edge by appearing at the top of these search results for relevant terms. This is why seeking the help of a professional consultant is so important. They are able to use methods that will increase a site’s visibility by optimising its search engine rankings. This article will dive more into what a SEO consultant does and how this will improve the health of a website.

Ensuring a website has up-to-date, optimised, and relevant content

While a professional does many different things to improve the visibility of a webpage, they will commonly work to ensure that a site is up-to-date, optimised and only has relevant content. These are the types of things that companies like Google will look out for. Google has a top-secret algorithm that decides which webpages are going to rank higher than others. They determine this based on how reputable and reliable that page is. There has been some transparency about what this algorithm looks for from Google and one of these things is the content. For example, imagine two pages that are very similar and sell a similar product. The one that had the newest content is going to be shown higher up in search results. For this reason, a consultant will create content to be featured on say a blog on a weekly basis. Furthermore, this content will be optimised. Relevant keywords will be scattered throughout a blog post so when those keywords are typed into a search bar, that post will then show up. For instance, putting the keywords “cat supplies Brisbane” in a blog post a few times would be a good idea for a business that is selling cat supplies in Brisbane. For those who then type that into a Google search will then be more likely to be shown that company. For this reason, it is also important for the content to be relevant. There is no use in attracting people from search engines who are not actually interested in that topic. This can also occur when keywords are not specific enough. For example, a company that only sells cat supplies could use the key term “pet supplies” and then attract people that who are looking for supplies for other animals. This is why it is so important to seek the help of professionals who can research and implement the correct keywords, create up-to-date content and well as much much more.

 

Danny White

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