Telecommunications in China
Looking to take advantage of the newest trends in telecommunications in China? In this article, we’ll take a look at a recent development in telecommunications and how it is revolutionizing how foreign businesses can reach lucrative Chinese markets.
Telecommunication in China
With China’s massive move towards strengthening its online presence, accounting for 772 million, or about half of China’s population — it has greatly shifted how Chinese citizens and businesses are handling telecommunications in the 21st century. Of this population, users are drastically shifting towards mobile-based communication, with more than 97% of the population accessing the Internet and making phone calls with smartphones.
Furthermore, the Chinese government has made significant moves to decrease potential telecommunications monopolies in the country by producing legislation that favors competition, particularly among its three top state-run businesses: China Telecom, China Unicorn, and China Mobile.
What Does this Mean for Foreign Businesses?
Seeing how China is shifting towards an increased emphasis on mobile-based communication, this presents the perfect opportunity for foreign businesses to contact individuals and businesses directly. The only question is: How?
The answer to this question is that businesses and entrepreneurs use something called “virtual phone numbers.” In their most basic definition, virtual phone numbers are phone numbers that are identical in function and look to “normal” phone numbers. What makes them different is that when a virtual phone number is dialed by a caller, the call is instantly routed to another phone number (which is referred to as the “destination phone number”). The destination phone number can be located anywhere in the world. For instance, even though your US-based business is located thousands of miles away, you can get in contact with Chinese customers in the same way that domestic customers would.
What Does this Mean for Businesses?
Essentially, your business can tap into China’s predominately online audience and reach them by phone on their smartphones, ready to make sales and increase your business presence exponentially. Vice versa, when virtual phone numbers are used to make outbound calling with an add-on service called “outbound calling,” your business can directly contact potential customers and businesses in China. Best of all, when a caller receives a call from your virtual phone number that features outbound calling, the recipient’s caller ID will display a Chinese phone number (ex. +86 10 XXXX XXXX for Beijing) — making it more likely that they’ll answer the call.
This means that China virtual phone numbers are your organization’s key to establishing a business presence without having to go through stiff government regulations and expensive brick & mortar solutions (i.e. hiring staff, leasing property).
It is for this reason that virtual phone numbers are becoming the first choice of bootstrapped startups and emerging small businesses that want to tap into new markets as soon as possible to stay competitive. After all, even if your business had managed to adhere to all of the regulations and pay for staffing and leases, all of these steps have to be met before even making a single transaction. With virtual phone numbers, your business can begin to process phone calls as soon as you purchase a subscription from a trusted service provider.
However, there’s more to virtual phone numbers than their call forwarding capabilities. Because virtual phone numbers use VoIP (“Voice over Internet Protocol”) and cloud computing to transmit audio information, there’s a wealth of add-ons that can add new depths to how you contact Chinese customers and businesses. For instance, if your business is in the finance or banking industries, you should know that China (and many other countries) now consider it mandatory that all of your business’ communications are recorded to prevent scammers. That’s where the add-on “call recording” can help bring your business in compliance with these regulations, as well as provide a suitable method to monitor your staff as they process your customers.
Similarly, your business can augment its phone system with a directory service add-on that allows customers to self-direct through your company’s infrastructure, saving both you and the customer valuable time.
by Tom Senkus
Author’s Bio: Tom Senkus runs his international business as he travels the world, and in the process shares his knowledge with small businesses and startups to leverage 21st century tech to beat out the competition. For more information on his list of services and his published work, visit www.tomsenkuswriter.com